Pimms No. 1

Pimm’s No. 1 is an iconic British aperitif, first crafted in 1840 by James Pimm, a London oyster bar owner. Based on a secret blend of gin, herbal botanicals, spices, and citrus fruits, it was originally served as a health tonic. Today, it remains a quintessential summer staple—light, refreshing, and effortlessly sociable. At 25% ABV, Pimm’s is designed to be mixed, making it a crowd-pleaser for picnics, parties, and laid-back afternoons.

Bouquet
Bright and aromatic, with inviting aromas of orange zest, caramelised citrus, herbal spice, and a touch of mint. It’s fresh, fruity, and lightly bittersweet on the nose.

Palate
Soft, juicy, and well-rounded. Orange marmalade, red fruit, and warming spice glide across the palate with subtle herbal complexity. Smooth and sessionable, with a delicate bitter-sweet finish that begs for another sip—especially over ice with fresh fruit and lemonade.

Food Pairing
Perfect served long with lemonade, cucumber, mint, strawberries, and orange slices—pair with picnic fare like sausage rolls, grilled chicken, fresh salads, or finger sandwiches. It also works surprisingly well with Thai or Vietnamese cuisine thanks to its citrusy lift.

Cellaring
Best enjoyed fresh within 1–2 years of opening. Store upright in a cool, dark place.

Interesting Fact
Pimm’s No. 1 was originally one of a series of numbered fruit cups based on different spirits—No. 1 was gin-based, No. 2 whisky, No. 3 brandy, and so on. Today, only No. 1 is widely produced, but it remains a timeless classic.

Size: 700ml
ABV: 25%